iBeacon Market To Expand With A CAGR Of 22.0% During 2017-2025

Based on the latest market research report provided by Credence Research, “Bluetooth LE Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Facilities, Others)) Market – Growth, Future Prospects and Competitive Landscape, 2017-2025”, Marketing Beacon sector is anticipated to expand at a CAGR 22.0% from 2017 to 2025.

The complete report is on the market at http://www.credenceresearch.com/report/bluetooth-beacon-market

Market Observations

Mobile and wireless communication technologies have emerged tremendously in the last few decades. Advancement of advanced cellular communication is estimated to grow far more in the upcoming years, seeing adoption throughout different application. The retail industry is one such vertical constantly working towards making improvements to their buyer experience by setting up more recent engagement models. Some of them are fascinating LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry strongly promising for customer engagement technologies which include Bluetooth Beacon. Perimeter Beacon is one of the many wireless communication techniques developed lately using which the retail firms (shops) can communicate with their shoppers.

The BLE Beacon market has seen appreciable growth since its first introduction in 2013. Bluetooth LE Beacon features Bluetooth low energy (BLE) and has been demonstrated to be a basic one-way communication channel. Beacons are available for both open source and closed source platform and thus, can be used for many applications. Besides, the installation and operating cost of Perimeter Beacon is very low-priced making it a long lasting solution for the retail businesses, so boosting brand advertising. Companies are voluntarily taking on this new strategy for engaging their clients. Aside from that, Proximity Beacon finds its application in public places similar to air terminals, automatic parking systems, navigation inside the buildings and others to direct the people by offering important information directly to their smart phones.

iBeacon market is segmented according to platform, end-use, and geography. Based on the platform, iBeacon is classified as open source BTLE Beacons and closed source Smart Beacon. Open source iBeacon are generally applicable for android platform, while the closed source Smart Beacon is deployed for IOS operating system. In line with the end-use segmentation, Marketing Beacons are classified for retail, public infrastructures, and other applications. The other applications segment contain indoor navigations and healthcare applications.

Across the world, North America leads the complete Bluetooth LE Beacon market. Europe succeeds the North American iBeacon market, in relation to revenue. Asia-Pacific is anticipated to turn out as the fastest growing market for Marketing Beacon technology thanks to the large prospect of the retail industry. Proximity Beacon Market is expected to grow considerably in Asia Pacific during the forecast period.

Competitive Insights:

Proximity Beacon market is still in its earlier stage, with a small number of countries watching their adoption. The market comprises a large number of producers, with most of them paying attention to designing energy efficient BLE Beacons based on open source platform. Proximity Beacon manufacturers for example , Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc., Kontakt.io, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the technology by increasing battery lifespan and improving other technical specification for instance operating range. One more major strategy adopted by the market participants is developing low cost BTLE Beacon for small retail sections.

Key Trends

Continue efforts by the retail industry in the direction of more efficient customer captivation
Improving worldwide sales channel so as to keep and expand the sales
Steady growth in wireless communication and also the smartphone technology
Consentrate on increasing the application area of iBeacons

Founded upon https://newspharmaceuticals.com/79469/bluetooth-beacon-market-to-expand-with-a-cagr-of-22-0-from-2017-2025/

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